The College of Business: Marketing
Marketing focuses on building and maintaining relationships between producers of products and services and their customers. Marketing professionals identify customer needs and wants, design appropriate products and services to serve those customers, and deliver those products and services to customers. At Bryant, marketing students develop their communication skills, enhance their critical-thinking skills, incorporate technology in their learning experience, and participate in the practice of marketing through active learning.
For more information about the Marketing program, contact Professor Charles Quigley, Department Chair, at cquigley@bryant.edu.
Concentration in Marketing
The marketing curriculum includes courses in promotions, market research, personal selling, buyer behavior, global marketing, services marketing, and practical field experiences. The curriculum allows the development of individual study areas through selection of electives and directed studies, and culminates in the marketing strategy experience.
Courses maximize the use of technology by accessing the databases of The Douglas and Judith Krupp Library, The John H. Chafee Center for International Business, marketing simulations software, and applications programs.
Download a .pdf of the curriculum requirements
Minor in Marketing
The marketing minor is designed to give students a business perspective that is market-oriented. Most modern organizations operate under the basic premises of marketing: customer-orientation, organizational integration and long-term orientation.
Students can select courses to gain knowledge in specialized areas of marketing such as sales, advertising and research or develop a general marketing minor.
Faculty
Alexandra Aguirre-Rodriguez, Assistant Professor
Ph.D., Business Administration - Marketing, University of Illinois at Urbana-Champaign
B.S., Business Administration - Marketing, University of Miami
Frank G. Bingham, Jr., Professor
Ed.D., University of Massachusetts Amherst
Ph.D., California Coast University
M.B.A., Bryant College
B.S., Bryant College
Academic Interests: Business to business marketing; sales management, marketing management; retail management; non-profit and service marketing
Carol DeMoranville, Assistant Professor
Keith B. Murray, Professor and Assistant Dean of the Graduate School
Ph.D., Marketing, Arizona State University
M.B.A., Marketing, Boston University
M.A., Psychology, Pepperdine University
B.A., Psychology and Sociology, Columbia Union College
Academic Interests: Public policy and marketing issues; service quality and education; cultivation of institutional support
Elaine Notarantonio, Professor
Ph.D., Experimental Psychology, University of Rhode Island
M.A., Experimental Psychology, University of Rhode Island
M.B.A., Marketing, Suffolk University
B.S, Business Administration, Bryant College
Academic Interests: 21st Century marketplace; strategic market planning; marketing for religious, educational, and non-profit organizations
Alphonso Ogbuehi, Professor
D.B.A., Marketing, University of Memphis
M.B.A., Marketing, University of Kentucky
B.S., Biology, University of Kentucky
Academic Interests: Global marketing theory and practice; impact of industrial policy on global trade; marketing practices in developing countries
Charles J. Quigley Jr., Professor and Chair
Ph.D., Business Administration, Pennsylvania State University
M.B.A., International Business, Pennsylvania State University
B.S., Management Engineering, University of Vermont
Academic Interests: Strategic market planning analysis; market planning and research; Internet marketing and e-commerce.
Guang Yang, Assistant Professor
Ph.D., Management/Marketing, University of California, Irvine
M.S., Economics, Dongbei University of Finance and Economics, PR China
B.S., Management Engineering, Harbin Institute of Technology, PR China
